Privacy Policy

Effective Date: August 24, 2025

At Nutivale, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, whom we share it with, and your choices.

1. Scope

This policy applies to information collected via nutivale.com, our customer support channels, wallet top-ups, and order/transaction workflows processed through our payment partners.

2. Information We Collect

• Identity & Contact: name, email, mobile number, address.
• Account & Wallet: wallet balance, credit/debit history, top-ups, and related metadata.
• Order & Transaction: items ordered, amounts, taxes, timestamps, status, transaction IDs.
• Communications: messages to support and feedback you share.
• Usage & Device: pages viewed, referral source, IP address, browser/device information (collected via cookies or similar technologies).
• Consent-based Data: your preferences for notifications and marketing channels (email/SMS/WhatsApp, etc.).

3. How We Use Your Information

• Transactions: to process orders, wallet top-ups, invoices, and send confirmations/alerts.
• Customer Support: to respond to queries and resolve issues.
• Notifications: order updates, delivery alerts, and service messages.
• Sales & Marketing: offers and updates (you may opt out anytime).
• Fraud & Security: detect, prevent, and investigate fraudulent or unauthorized activities.
• Product Improvement & Analytics: usage trends, service performance, and quality enhancement.
• Legal Compliance: tax, accounting, and regulatory obligations.

4. Legal Bases (where applicable)

• Contractual necessity (e.g., fulfilling your orders and wallet services).
• Legitimate interests (e.g., service improvement, fraud prevention).
• Consent (e.g., marketing communications; you can withdraw consent).
• Legal obligations (e.g., tax and accounting requirements).

5. Sharing of Information

• Payment partners: e.g., Razorpay, for secure payment processing (Nutivale does not store card/bank details).
• Operational vendors: logistics, customer support tools, cloud/IT providers, analytics.
• Affiliates / Successors: in case of reorganization, merger, or similar events.
• Legal/Compliance: when required by law or to protect rights, safety, or our users.

6. Data Retention

We retain data for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data type and purpose.

7. Security

We use industry-standard safeguards to protect personal data. While we strive for security, no method of transmission or storage is fully secure.

8. Cookies & Similar Technologies

We may use cookies, pixels, and local storage to enable core functionality, understand traffic, and improve services. You can adjust browser settings to manage cookies; some features may not work without them.

9. Your Choices & Rights

• Access, correct, or request deletion of your personal data, subject to legal exceptions.
• Opt out of marketing communications via the unsubscribe link or by contacting support.
• Withdraw consent where processing is based on consent.

10. Children’s Privacy

Our services are intended for individuals who can lawfully enter into contracts. If you believe a child has provided data, please contact us to delete it.

11. Third-Party Links

Our website may contain links to third-party sites. Their privacy practices are governed by their own policies.

12. Changes to this Policy

We may update this Policy from time to time. Significant changes will be posted on this page with an updated Effective Date.

13. Contact & Grievance

For privacy questions or requests, contact: [email protected] or call +91 7075773490.
You may also write to our grievance contact at the same email address.